As a company, your website is one of the most important parts of your business. A well-crafted website will ensure you look professional and stand out in the industry. Your website will also allow you to establish your brand marketing and is ultimately the first impression you make on potential customers or clients.
You can establish your NY company’s brand marketing through an impressive website. If you want to reinforce your brand marketing with your site and make it look more impressive, there are a few important tips to follow.
- Create a Noticeable Brand Logo and Tagline
The logo that you use will appear on all material and content that is related to your business. The brand logo and tagline you create will essentially become your company’s identity. It’s how your customers will recognize you and will become your visual identity, your calling card, and, ultimately, your visual recognition. Your basic brand identity should include:
- Logo size and placement
- Color palette
- Typography and fonts
- Photographs and images
- Interactive elements
When you are creating a noticeable brand logo and tagline you might want to consider hiring a professional. An agency will help you establish your logo to ensure you stand out from your competitors in your industry. A content marketing agency out of NY with several years of experience can improve the quality of your brand and help you to execute it.
Make sure when you are creating your brand logo and tagline that it is:
- Distinct: stands out among competitors and catches customers attention
- Memorable: makes a visual impact
- Scalable and flexible: grow and evolve with your brand
- Cohesive: each piece complements your brand identity
- Easy to apply: easy for designers to use
Once you have created your brand logo and tagline, you will want to integrate it into every part of your business. The brand you have created will be a visible reflection of everything your customer can see, read, and hear. If you have an office or storefront, your brand image should be on display. Your brand logo should be used on all business cards, advertisements, packaging, and products.
You will want to make sure that your logo looks the same on all digital platforms that your company utilizes. This includes the profile pages on all of your social media platforms.
- Make Sure Your Website Utilizes Blog Posts
If your website does not include a blog, then you must add one. Did you know having a blog on your website will help drive traffic to your site? Blog posting is a great way to build a sense of community on your site. You should consider implementing a comment section on each blog post. This allows for potential customers and clients to leave feedback, ask questions and engage with you on a personal level. When building a blog for your brand on your site, you should consider:
- Which content will resonate with your target audience?
- When is the optimal frequency and scheduling of publishing?
- How will the content get found in organic search results?
- What is the plan for promoting the content?
You can also seek out guest post bloggers for your website. Make sure you invite niche bloggers and complementary brands to post on your blog.
You also have the option to submit posts on other sites with an external link back to your site. Make sure you search and find blogs that fit into your company’s niche the reach out to them about collaborating. Also, make sure you pay attention to sites that are active, engaged with their audience, and that their blog posts get social media attention. A guest blog post will help by including external links to your website. The blog will help to drive traffic to your website and ensure that your website ranks higher on search engines.
- Be Mindful of Your Websites Content
You’ll need to provide valuable and relevant content that leads to organic traffic to your website. You should start by doing researching to learn what your competitors are doing. Take note of what your competitors are missing and create content that fills in the gaps. Make sure the content you share is more detailed, engaging, and better than your competition. This will help you to become an authority in the industry.
When creating content for your website, you will want to follow the 80/20 rule. The 80/20 rule means that 80 percent of your content should be useful, and 20 percent can promote your product or service. This will help you to engage with your customers and prove that their wants and needs are a priority to your company. By providing reliable and insightful content, rather than trying to push a sale onto customers, you can ensure a sense of trust with your brand.
Make sure you are adding new engaging, high-quality content whenever possible. This means you should update your website on a regular basis. Use your content to its maximum effect. Create videos and infographics to supplement text content. Look through your website and rewrite key sections of your site like the Contact and About pages.
Your website should be a reflection of your company. Which means it should look professional, highlight your product or service, and the layout should be harmonious and consistent. When adding images to your website, you should:
- Avoid overuse of stock images
- Use pictures of your company’s product
- Images should accurately reflect company and what you are trying to present
- Search engine friendly
- Create a gallery page to show off projects
When uploading videos to your website, you can use them to:
- Offer demonstrations
- Training videos
- Insight into your company
- Behind the scenes look at what your company is creating or doing
- Take Advantage of Social Media
Social media is one of the most useful tools for keeping your customers engaged and interacting with them on a regular basis. You can monitor the various pages for comments, questions, or complaints and have the chance to respond personally. It can also help you to build rapport to ensure you become a trusted brand and develop a solid reputation.
It’s important to choose networks that support your brand image like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Once you have set up your social media, you will want to take time to figure out who your target audience is. Use this to post relevant and high-quality content that is consistent across all social media platforms.
Make sure you target the right platforms when posting on social media. Twitter is more for conversations and is best for sharing industry news or topics related to your brand. While Facebook is similar to Twitter, Instagram is a visual platform and allows you to share your projects, make brand connections, and give a snapshot of your overall brand.
Customers frequently use social media networks to make the decision to purchase from a brand or not. By establishing your brand on social media, you will start to gain your customer’s trust as they become loyal and ultimately advocate for your brand’s products or services. By providing reliable and insightful content, rather than trying to push a sale onto customers, you can ensure a sense of trust with your brand.
These are a few of the most effective ways to establish your brand marketing for your NY company with the use of an impressive website. By following the right tips, you’ll find it to be easier to increase both your reach and your success.