Don’t Let Rejection Stop You from Using the Best Marketing Platform – Google Ads

Most businesses today heavily rely on Google ads and social media advertising to meet their marketing needs and reach a larger customer base. We work so hard to create an advertisement following all the rules, doing keyword research, and ensuring that all the technicals are correct.

However, when one or more of the ads we created gets disapproved by Google, it is very frustrating. Every day Google takes down thousands of ads due to policy violation. So, you are not alone in the pool.

Google policies are based on 3 main fundamentals:

  • To work as per the law.
  • To generate a positive, safe, and valuable user experience, and
  • To ensure that any of the ad content is not harming the ecosystem.

If you have faced the problem of your ad getting rejected over and over again, you must take professional help from an experienced advertiser or a Google ads agency that can help you in rectifying your existing ad or make a new one for you that does not violate any of the Google policies. You can contact Australian Internet Advertising in Sydney. Their experts will get the work done for you and will make ads with higher conversion rates.

What are some ways by which we can fix the ads that were disapproved?

To fix an ad that got rejected by Google, you have to first go through the ad and find the issue that led to rejection. Once an issue is identified, you rectify the mistake and send it back for approval. Let us see some 3 most common categories of errors that result in ad rejection and ways to fix them:

  1. Issues related to your website: Your ad is repeatedly getting rejected because the site destination was not working, or there is a destination mismatch, or problem is with the need for additional information on the landing page, you lack a privacy policy, or Google has detected malicious software. You rectify these problems by:
  • Pause your ad campaigns and check if your website is down.
  • If that is the reason, get your site up and restart your campaign.
  • If you have recently redesigned your website, the URL change could have caused ad rejection. Update the ad with the new URL in that case and send it again for review.
  • If you have added 2 websites in 1 ad group, you need to rectify that immediately and ensure that your ad correctly points out to the desired domain page.
  • Go through the Google policies for industry-related landing page requirements, and update your landing page accordingly.
  • If you are adding cookies as a part of remarketing campaign, you must have a privacy policy to inform your customers. Add one and send your ad back to review.
  • Rectifying malicious software is a tech-related problem and you need a specialist to review all the codes and resolve the problem at the earliest.
  1. Content related issues:
  • If you are promoting quick rich schemes or quick weight loss drugs, or you claim that you are the best or number 1 in your industry, the chances of getting rejected are high.
  • This is true unless you have 3rd party claims and data on your site citing proof of your claims.
  • Creating ads benefiting from natural disasters, tragedies, pandemics like Covid-19, or wars is prohibited.
  • You need to rectify your content if there are words designed for getting more clicks, substitute them with call-to-action words like contact us and your ad might get approved.
  1. Punctuation errors or use of certain words: Some errors are just as simple as using double exclamation marks in the content. Correct that and your ad gets approved. Let us see some common errors in this category and the solutions:
  • Immediately delete an additional exclamation mark from your content or even a single one from the headline.
  • Check if you have added any symbols like @ or mistakenly added a second period. Rectify these and send your ad back for review.
  • Remove all the trademark names from your ad unless you are an affiliate of that particular brand and have all the necessary paperwork.
  • Remove excessive capitalization from your ad. However, one can use capitalization for each word in the headline to increase the quality score.
  • Using certain prohibited words such as the names of unapproved drugs or addictive substances can lead to ad rejection.

We learn from our mistakes and getting an ad approved by Google is also a learning experience. Every mistake will teach you something that will help you in improvising your future ads. So, don’t get disheartened and try again or take expert help. If you still feel that there was nothing wrong with your ads, you can submit an appeal to get it resolved.

How Can You Build Your Artist Profile On Spotify And Its Presence?

In this age of music streaming, making a presence on the different streaming platforms is one of the most basic pillars on which to grow the band and the following. Above all the streaming platforms, Spotify APK reigns king with almost fifty percent market share based on the streams. So let’s check out a few instructions to get the Spotify profile to the top of the game.

Submit The Music To The Editorial Playlists Of Spotify:

The editorial playlists of Spotify are the ones made by Spotify’s editors, think Hot Country, Rap Caviar, and the New Music Friday. While the app has always been somewhat reticent about the BTSs for such playlists, Spotify says the selection procedure comprises input from the editors combined with the listener data. It is no secret that the curated playlists of Spotify are a huge deal for the artists.

One placement can interpret to a noteworthy number of new streams and access to millions on the new listeners. But just as such playlists provide a chance for artists, they are also ever more competitive. In 2018, Spotify launched the direct submissions for the playlist contemplation, permitting the opportunity for the songs to be heard by the editors; however, the submissions can just be made for the unreleased songs. Be certain to upload the songs to the distributor with adequate time in advance for submitting the music!

Reach Out To The 3rd-Party (User) Playlists:

While Spotify made playlists might be contemplated the crown jewel, there’s also an entire world of 3rd-party playlists made by playlisters and influencers that can also yield real streaming results. And while locating and reaching out to such playlisters can be intimidating, services have streamlined such submission procedure. Fascinatingly enough, Submithub has also launched a feature that shows the success of your playlists in terms of real streams (in place of only the count of followers) based on the data submitted by the user. It’s particularly helpful in a time where entrepreneurial people looking to take benefit of the playlist boom made playlists with the fake followers for garnering paid submissions.

Use Artist Social Links On The App:

Using the social links of artists on Spotify For Artists can assist you in growing a deeper relationship with the listeners, so as soon as you’ve the chance, make certain to comprise links to the Twitter, Instagram, and Facebook on the artist profile. While it’s more about growing the social media platforms than the Spotify, its significant to know that being an admirer can be much more than only listening, and fans from Spotify that roam across platforms will probably be much busier in the long-run!

Conclusion:

While the streaming world has become ever more competitive and even competitive over the past years, having a concrete plan can assist you in navigating this ever-changing landscape. Hopefully, the plan comprises methods of making money on streaming platforms such as Spotify. Ultimately, the most significant thing for the artists’ success is the songs itself, so without losing any sight, be careful in crafting a plan for having the songs heard on the present reigning music streaming champ.

Why People Tithe and How to Get the Most Tithes

 

For people who have faith and go to church, there is this option to tithe. The truth is people tithe to the church for different reasons. One of the reasons people tithe is that it is commanded by the Bible as part of their faith. However, one thing that religious leaders do not want is for people to tithe out of guilt. After all, the Bible does not recommend that acts of faith be done out of compulsion or a sense of guilt. People who believe tithe because they want to give. Therefore, they are always willing to take each opportunity they have for giving.

As much as believers may want to tithe, they may find that the timing does not always allow for them to do so. After all, people work different jobs that have different pay schedules. Therefore, many people must work out some kind of budget in order to be able to have enough money to pay their tithes. They also must run under the assumption and hope that they are not going to need the extra money for any emergencies. Often, people come up short on the amount of money they intend to pay to the church. In some cases, they get discouraged and find themselves in a cycle of guilt and failure.

Fortunately, technology has advanced in a way to make it easier for people to make their tithes. The internet and mobile networks have made it possible for there to be apps. Among the apps you are going to be able to enjoy to your advantage when it comes to making offers is something like Tithe.ly. There are other apps and processors that you can use in order to make sure that you are giving to the church in ways that are accepted.

One of the first things to do when thinking about methods to give to the church is to make sure that it is accepted by the church. The church has to support the app or the method of payment in order for them to receive the amount that you are hoping to give them. If they don’t then one of the things you can do is talk to the church leader and make them aware of this app or method of payment. Then the church can decide as to whether or not they are going to adapt this payment processing method.

One good thing about the alternative methods of paying is that it brings forth more options when it comes to the time you are going to pay. Therefore, it makes it easier for people to make sure that they are paying the tithes to their church so that they do not have to deal with any guilty feelings. While it is a good thing to tithe, people do need to remember that God is not in need of their money. Therefore, if they are making tithes on a regular basis, they should not be prideful as if it makes them better than the person who is unable to make regular contributions.

The Importance of Using Field Service Management App

Traditionally, services are done during the company hours and within the company premises to ensure that employees will do their work properly and the management can oversee the quality of the products. But just like their product counterpart, services evolve and become more complex because of changing customer needs. In this modern era, more people seek services that are done in their homes for their own conveniences.

Examples of services that require labor in homes are telecommunications and cable industry, where the company sends technicians to install or replace cables. In some cases, the healthcare industry requires mobile nurses to provide service in a patient’s home. Repairs and maintenance, where the company sends people who specialize in the repair and maintenance of a system, is one of the most common examples of service done at the customer’s domain.

Because of the increase in the demand for home-based services, managing employees has been one of the concerns of the management. Management problems started to arise because of miscommunication delays and incorrect or incomplete communication. Fortunately, now that phones are easily accessible, app developers were able to develop what we call the Field Service Management App, a sophisticated kind of application that handles work orders, employee monitoring, scheduling, and other field-related services.

Work Order Creation and Scheduling

Field service management apps enable the easy distribution of jobs from the management to the employee on the field. The management can also send scheduled jobs for its technicians as well as reminders for an upcoming work schedule. This feature saves time and effort for both the management and the employee.

Job Status Update

By using the app, technicians deployed can update the current status of the job. In case an unexpected hidden problem was diagnosed during the initial job operation, and the technician needs more people or more equipment, he can use the app to ask for additional resources.

Document Records

Paperless documentation is possible with the use of documentation features of the app. The app can also be accessed by both the technicians and the management for additional information. There are also apps that offer offline documentation such as ServiceMax which offers configurable output documents that are used for reporting and quoting.

Time Tracking and Logs and GPS Navigation

Time tracking is important for management. Time tracking and driver logs can be used to monitor the time and location of its technicians and drivers. This feature does not only monitor the location of employees, but it can also be used to know if something wrong happened while your employees are en route.

Accounting Features

Quotations and billings are one of the most frustrating things to do before and after the service. Depending on the company’s system, the pay for a service is complicated and needs calculation. Field service management apps include real-time, automated pricing and invoices creation in their core features in order for both the customer and the company to save time and become more efficient.

4 Benefits Of Penetration Testing

 

In recent years, the threats that were found on the internet and on networks are becoming more and more complicated. Protections from these threats have also seen improvement in recent years. However, there is one universal truth about network security protections: they can only protect your network on threats that they already know. If the threat is still not registered on the database, or if it is still an unsolved case, chances are, your network protection will fail.

Hackers are always one step ahead of antimalware programs and network protection. This is because they have the advantage of being the creator of threats. In recent years, one of the most famous methods in thwarting hackers is through thinking like them. Attacking your own network and patch vulnerabilities help in creating layers of protection for your network. One of the best ways to do that is through pentesting or penetration testing. Here are the four benefits of getting your system tested through penetration testing.

Know Your Network’s Technical Vulnerabilities

These technical vulnerabilities are computer-related things that can be exploited to get data or control over something. By penetration testing, you will be aware of certain holes in your network. Is the network admin password weak? Is there vulnerable software that can compromise your information? Penetration testing simulates a real-time attack from hackers, so you would know how your system thrive when your system is struck by the real deal.

Know The Vulnerability In Your Internal Policies

Network vulnerability is not only existing in computers. Internal policies also come to play, especially if there are a lot of computers in use. Using an unsecured email program or putting information in external devices are examples of poor internal policies that can compromise security.

Patch All The Major And Minor Threats

Being able to patch any security invulnerability before they became a real threat to the network is one of the benefits of penetration testing. After identifying the threats before the hackers do, your network is more protected and will be more reliable in the long run.

It is also worthy to note that a penetration tester will point out your network’s most vulnerable areas, which will help in deciding what parts of the system need funds for protection. The penetration testers will not really use the data from your system against you. However, the information learned will help tester diagnose threats in the future.

Save Money And Enjoy A More Secure Network

Damages from computer attacks cost a lot, not to mention that the repair cost will also be expensive most of the time. When your business is not frequently dealing with hackers, you can save more money and use it somewhere to improve your business. In addition, knowing the major vulnerability of the system will help you decide the best countermeasures that are needed to be prioritized. A more secure network will also give business owners the peace of mind when it comes to their files. If the vulnerabilities are patched, you can take a sigh of relief. No system is completely invulnerable for threats but knowing that your files are safer is a good addition.

 

What to Think About When Considering a Home EV Charging Station

 

Has anyone ever unplugged your electric vehicle at a commercial charging station to charge their EV? It has been known to happen. A home charging station would eliminate that problem. Another benefit of having your own charger is charging your EV at home costs less. There are some things you need to know before installing an EV charging station aka electric vehicle supply equipment (EVSE).

Level 1 and 2 Chargers

If you research chargers further you may come across mention of a level 3 charger. With a five-figure price tag level 3s are basically commercial units. Choosing a level 1 charger saves on the cost of an electrician because it plugs into any 120-volt receptacle. The tradeoff is waiting an hour for enough juice to go four miles.

Level 2 charger prices range from $300-$1,200. In an hour a level 2 charger restores enough power to go 25 miles. Level 2s need special installation because they are 240-volt units. A chart to help you decide which level charger is best for you can be found at Consumer Reports 

The Cost of Installing a Charging Station

As determined by Improvenet.com the average cost of installing a private charging station is $1,100-$1,200. That figure includes a $600-$700 charging station and having an electrician install the station at a rate of $65-$85 an hour. The cost of charging stations range from $699-$4,499.95.

Charging Station Placement

To protect it from the elements a charging station should be inside. If it has to be outside having a shelter built should be added to your charger installation budget. For outdoor installations, a site like https://emotorwerks.com/store/residential advises making sure that the station is rated for outside usage. Look for a charger that is UL approved and has a NEMA 4 standards rating. Where the station is installed will also be dictated by the length of its cord.

Choose a Station For The Future Not The Present

The electric car you own in the future may require a greater charging capacity than your current (no pun intended) EV. For that reason, one source recommends installing a 40-amp charger. A 40-amp unit can be thought of as a universal charger.

Calculating The Cost of Charging

Fueling an EV costs less per year than fueling their internal combustion counterparts. To calculate the cost of charging your electric vehicle you need to know the electrical rates in your area at different times. Apply that information to this formula number of kWh required to travel 100 miles x the cost of electricity = cost per 100 miles.

A second formula is kWh hours to completely recharge x cost per kWh = price of a single charge. What time you charge can save you money. WI-FI equipped EVSE units are available. These units allow programming the charging station to start charging during off-peak hours. This feature not only saves you money but reduces demands on the grid.

Testing Your Apps And Websites

 

If you have your own websites and apps, then you are going to have to make sure that they are working at its best. As a matter of fact, you want to make sure that the apps are working in a way that will satisfy the users of the app so that you can continue to have users. The only thing is that you need to know whether or not the app is working. One problem that you need to avoid is having the thought that the website or app is working when it is actually not. Fortunately, there are tools you can use to find out whether or not your app is working.

One of the tools you can use are load testing apps. These apps will test and let you know how long it takes to load a page on your website. It will also test and let you know how well an app is working. This is so that you can make needed adjustments to the app. As you make the adjustments and troubleshoot, you can keep testing the app or website. Then once you get it to the preferred level of performance, then you can release it.

When it comes to websites, the loading speed and performance of the website depends on a lot of factors. One of the factors is the type of content you have on the page. You can take the opportunity to find out what you can put on the page and what you may need to remove. With load testing apps, you can figure out if you can afford to put more on this page or if you are going to have to remove something from the page. This will help you make the necessary adjustments to the pages you own.

You are not just testing how much content you can put on your site, but also how many people can access your site all at once. For one thing, web access is influenced by traffic. If there is a lot of traffic, then websites are going to load a little more slowly. This is one of the reasons to run a test on your site. You get to find out how well it would load in times when tons of people are visiting your site. After all, you want to make sure that people are having a smooth and efficient experience. If the site slows down, then you can lose traffic which can limit your earnings.

Running an online business or an app takes a lot of work. For one thing, you want to keep the customers coming. They are looking for more than products. They are actually looking for an experience. If the website provides a great experience, then the customer is going to be compelled to return to the site for other products or content. While you can stay connect with your customer, in order to keep them coming, the site has to be organized and quick to load.

 

Business Needs to Be Secure to Thrive

Business, it is everywhere one is to look: around the corner or on the world wide web. Businesses market to clients and potential clients through various means like billboards and campaigns found on the internet, television, and radio. Technology has changed so many ways in which one is to operate their business.

Think of a time that you last went a whole day at your job without using a method of technology. Whether you are accessing files, looking up your schedule online, or simply responding to a heap of emails for the day. Technology is intertwined in day to day business activities and plays no small role. It makes things both simpler and convenient. Let’s look at some daily examples in which one finds the use of technology in business.
The key to any sort of business is security. Businesses deal with sensitive customer information on top of several in-house files that are not very replaceable. It is important that any sort of sensitive information has the protection customers and employees deserve. Information that is private is meant to be that way.

Security systems are always evolving as they need to—identity theft and fraudulent activity is seen every day in today’s modern world of internet and lighting fast connectivity. Businesses need the best software to best handle the safety needs both externally and internally. You work at a typical business office in the city that deals with student loans. The first thing you do upon arriving at the office is to turn on your computer—once it is up and running you open up the dashboard and see what is on the daily agenda. Borrowers have inquires for your department and you have to manage them both electronically and through telephone conversations with them.

You not only want to keep all of these files save and secure but want to keep the portfolios well organized so you can respond efficiently and effectively to inquiries. This is why several businesses are moving towards the unification of software. It makes things work more efficiently and is much easier to navigate for the person using a computer at work.

Business in today’s modern tech world is complex–things are always evolving. Any business owner, whether the business is big or small needs to stay up to date with software and technology. Antiquated systems are good for some things, but not in the world of business. It is absolutely vital that one needs a system that is advanced and can handle all of the demands.

Technology is meant to enhance a business and make it better. If the technology in your office is struggling and making the performance worse, there is no point in using it: your business won’t do well. It is advised to do research and keep up to date with technological trends within business. Security is important and so is the way your business operates. There is no way you want any sensitive information compromised. Find software that works well.

 

Don’t Miss Out Watching Your Favorite TV Programs with Affordable Tata Sky Recharge

Being a die-heart fan of daily soap serials telecast on different channels is a tough job! So many serials to watch, so many characters, don’t want to miss second in the climax scene and the action is spread across the entire gamut. As we said, it isn’t easy loving the different daily soap, singing or dancing competition, or any other TV program all at once. However, there are many daily soap fans in India regularly complain to their DTH connection operator for not providing all the channels they want. This is one such serious issue every TV lover facing. When such a dilemma occurs, make no other choice then Tata sky recharge, the only operator offering customizable channels which you can choose as per your preference within your budget.

Offering Wide Gamut of TV channels at a reasonable price

It’s pretty evident in the market that Tata sky is the only DTH connection offering a wide gamut of channels with a customizable option. Leaving the choice of channels to consumer’s hand, it not just giving the first most preference for its millions of potential consumer but also giving them market competitive price for their chosen pack. Sounds pleasing. Isn’t it?

Not just ends here, in its every advertisement this DTH operator make sure that its user gets every possible benefit while making Tata sky recharge for their preferred pack. This is the reason, it pumps up the use of online recharging websites like paytm, mobikwik, freecharge, and so other potential platforms so that their customers won’t suffer standing in a queue of recharge store and make the payment which often consumes lots of your quality time.

Above all, the convenience to choose your favorite channels which can have the combo of all channels including daily soap, regional, news, sports, kids, music, or many such is the add-on benefit which one can only easily avail if opt the online website for making instant and cost-effective Tata sky recharge. It clearly means that the subscribers of Tata Sky can utilize the complete liberty to opt for a basic pack as well as a premium pack as a complete package of entertainment where you find different channels at a reasonable price.

With such a lucrative option, now the daily soap lover can enjoy watching their favorite saas-bahu drama without any interruption. They can choose their plan while making a list of their favorite channels and with Tata sky recharge customizable option available in the website like paytm, you can make the payment for the same. This way you get your favorite channels and can eliminate all those channels which you don’t want by replacing it with your required channels. Isn’t it sounds great?

Freedom to subscribe for your favorite channels at your cost makes you feel like you get the thing which you decided. No other feeling is better than this where someone gives you so special preference. So, get your DTH connection recharge done online that offers high-end security as well as the preference to choose whatever you need.

How the Cloud Software has shaped the Communication Sector

Communication seems to be one of the sectors that has significantly been impacted by the recent advancements in technology. For a longer period, it has been difficult to communicate with an individual in different part of the country. However, tremendous changes have been witnessed and it is now possible to communicate with a person located in any part of the world. Some of the technological advances that have facilitated seamless communication have been discussed in this passage.

Advancement in mobile phone remains to be one of the most tremendous and memorable achievement in enhancing means through which people communicate. Initially, technology allowed individuals at close distance to communicate with one another. However, tremendous improvements brought about mobile phones which can now help in communicating with people in different parts of the world. A mobile phone has constantly improved to become one of the most efficient communication device. It has other features such as gaming, browsing, storage, and time. Security on the mobile phones has also been enhanced using the cloud system software. ThousandEyes is one organization that assists clients in installation and maintenance of the cloud software.

Email technology has also emerged as another important advancement in communication technology. This is a technology that allows individuals to send instant messages to other people in any part of the world with internet connectivity. It used to take days and weeks before a letter could reach its destination. Emergence of emails have made it easier to send letters instantly and in an efficient way. Email have now been adopted as one of the most official method of communication, especially when one is sending an official document to a person or an organization.

Social media technology is another innovation that has brought about a different perception in communication sector. This technology includes messaging platforms where a person can send a message to a specific individual and also additional features that allows a person to send a message to a multiple number of people. The popular social media platforms include Twitter, Instagram, and Facebook among others. One of the standout feature of social media communication is that it supports forum communication, where a large number of people can share an opinion about a particular debate. People can also share images and videos using social media platforms.

Video conferencing is another advancement in technology that allows individuals to communicate through a video. A television screen is mounted on the wall where a person, who is located in a distance place, can easily communicate with a large number of people. This technology is currently incorporated in formal meetings, learning institutions, and medical centers. Video conferencing has advanced to the point that the audience can ask the facilitator some questions.

Texting is also an advanced method of communication that is currently used by a large number of individuals around the world. Instant texting is currently possible where a person can text to another individual located in a different country in real time. Although technology has brought about significant changes in communication, problems exists in various parts of the world, especially in regions not supported by the internet. Majority of these communication methods are supported by the internet and other infrastructures.

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